Joico Color Balance Purple Shampoo for Cool Blonde or Gray Hair

From the manufacturer, the Color Balance Purple Shampoo is designed to keep your blonde hair cool. When blonde hair loses its cool, this instant, corrective shampoo for color-treated hair is the solution to ditching unwanted yellow tones. The unique formula is crafted to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair. It banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

To use the shampoo, apply it to wet hair, lather, and leave it in for 1 to 3 minutes before rinsing. Use it 2 to 3 times a week to neutralize yellow and warm tones. The shampoo provides long-lasting results through 12 washes, boosts shine and smoothness, and makes hair over 2 times stronger against combing breakage on damaged hair compared to a non-conditioning shampoo when used with the Color Balance Purple Conditioner.

Here's why you'll love the Color Balance Purple Shampoo:

• Long-lasting results through 12 washes
• Boosts shine and smoothness
• Over 2X stronger hair*
• Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together.

For all your hair concerns, Joico offers a range of collections, including Defy Damage, Youthlock, K-PAK Color Therapy, Moisture Recovery, Hydrasplash, and Blonde Life. Each collection is designed to address specific hair needs, from fading and damage to dryness and dullness.

Customer reviews for the Joico collections are overwhelmingly positive, with the Color Balance Purple collection receiving 4.6 out of 5 stars from 13,260 reviews. The Defy Damage, Youthlock, K-PAK Color Therapy, Moisture Recovery, Hydrasplash, and Blonde Life collections have also received high ratings, ranging from 4.5 to 4.7 out of 5 stars.

When it comes to the Color Balance Purple Shampoo, it is important to note that the green-tea extract in the formula helps fight tonal change, neutralizing brassy, yellow tones for balanced results. So, there's no need to worry about the shampoo turning your hair green, even if you use it too often.

Additionally, the shampoo and conditioner have a delicious fragrance, with citrus, fruity, green, and aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, and musk dry notes, ensuring a pleasant hair-washing experience.

product information: